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My Money Matters logo
Young lady holding an electronic tablet device surrounded by inspirational words and illustrations
Young lady holding an electronic tablet device surrounded by inspirational words and illustrations

My financial
wellbeing matters...

At My Money Matters, we understand that each financial journey is unique, and we’re here to empower individuals every step of the way.

Young lady holding an electronic tablet device surrounded by inspirational words and illustrations
My Money Matters logo

Who are we

My Money Matters was founded in 2018 as AVC Wise, a service to support public sector employers in offering their Local Government Pension Scheme members access to the cost-effective retirement benefits of a salary sacrifice Shared Cost Additional Voluntary Contribution scheme; better known as a Shared Cost AVC scheme. 

Our services were updated in 2024 to support our public sector partners’ workforces to achieve financial wellbeing in all aspects of the financial journey, and beyond just retirement benefits and planning... 

My Money Matters provides a fully managed solution to help empower employees with tailored financial education, with tools and services to enact a change on their financial wellbeing. The service still provides employers support to launch and manage their AVC schemes, which includes a dedicated bespoke web platform and full administration support from beginning to end. 


Why we do, what we do

At My Money Matters, we understand the importance of workplace financial wellbeing, not only planning for retirement, but what matters in the here and now.

That’s why we pride ourselves on supporting our partners and their employees with a first-class financial wellbeing platform which includes expert education.   

Armed with insights from personalised assessments, My Money Matters delivers a curated selection of educational resources, services and products designed specifically for you. Our commitment is to align our offerings with your unique financial profile, ensuring that you receive the most relevant and impactful support on your journey to financial prosperity. 

We want to make sure that all employees have access to the tools and resources to make their financial dreams a reality.  

To help more employees achieve financial wellbeing, we’re expanding our product offering in the coming months and years; it’s an exciting time for My Money Matters.  

Team photo of people celebrating

Our values

We’re a dedicated team providing deep expertise which ensures our partners and customers receive the best product offering and the highest levels of service.

Our commitment to transparency helps us to foster open and honest communication and by being upstanding means, we conduct our business with integrity and make decisions that benefit everyone. 

Inclusivity lies at the core of our values; we embrace diversity and benefit from different perspectives. With a focus on engaging interactions, we actively involve our stakeholders to understand their unique needs in order to tailor our approach and services to achieve the ‘best fit’ for each one. 

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the My Money Matters values


We have the expertise to deliver impactful solutions and guidance that are tailored to meet our partners’ unique needs.  


Our open and honest approach to partnership fosters the trust and communication essential to support our partners effectively.


We honour ourselves on our integrity, and work to foster trust amongst our team and our external partners by committing to our ethics and values in all interactions.   


We value diversity in everything we do, welcoming a broad range of input and experience from our team.


We forge meaningful connections to inspire an environment of growth, inspiration and innovation in our work. 

Your money matters...

…and so does your financial wellbeing. Join us on this journey towards prosperity and let us help you achieve your financial goals.

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